You will find our prices fair with high quality of workmanship. We recently received a 100% rating from a major rating agency concerning our watch repair facility. Watches, they were once the sole providence of jewelers. Now they are sold everywhere in fact they are given away free in boxes of cereal! Perhaps nothing has changed more in the jewelry industry since our founding in 1974 than what has happened to the business of telling time.

The fact is that a very cheap watch will keep better time that a very expensive mechanical "Big Name" watch but it is also a fact that if the expensive mechanical is taken care of properly it will be running long after the cheap watch has hit the junk pile. It is also a fact that not all electronic watches are created equal. Watch movements are made all over the world and some are made very well and some are not.

We at Smith Jewelers sell only high grade watches made of 100% Swiss parts assembled in the United States of America. They are our own brand: Smith Danville on the dial and we are very proud that they will stand up to the big name bands out their that in many cases are much more expensive. They represent the quality without all the hype, which also happens to represent our whole stores outlook toward the jewelry industry.